Re-Defined Opportunity Statement

Re my last post, here is my redefined opportunity statement - with less focus on reducing crime and creating security solutions.

Instead I'm now focussing on increasing the PERCEPTION of safety - not giving people total security - but providing a solution that can create a sense of confidence and safety - which I now percieve to be simultaneously more viable and beneficial for nightime multi-modal users.

Statement in full below:

"To improve the perception and awareness of safety and security for pedestrians and bus users participating in multi-modal travel along Dominion Road through the implementation of interactive and lighting design"