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AT: Dominion Rd
A Working Design Blog by Haydn Jack


What makes us feel safe?
"What makes us feel safe" is a question I had been posing for the last week, but any response from my directed storytelling, or informal...


Updated Hook Page + Opportunity Statement Panels
Updated panels from last week. Altered opportunity statement by removing the focus on irregular users and instead designing for all...


Sketchbook
A few more sketchbook ideas following my research reading "Universal Principles of Design" Ideas include: -An advance on my ambient light...


Knowledge Gathering - Design Principles
Resource: "Universal Principles of Design" (W. Lidwell, K. Holden, J. Butler, 2010, Rockport Publishers) I chose to take a look at...


Empathetic Narrations (Listen!)
After I defined my most important users I would be designing for in my Persona method, I took these user group representations a step...


Persona
I used the Persona method to define my ideal user I was designing for. Out of the five or so users I defined as important in my User...


Interesting Behavior..
On all my visits to Dominion Road I have always seen the same shopping trolley sitting next to a bus stop just down from Balmoral...


Redefined Brief
Need There is a need to enhance and encourage night time multi modal travel along the Dominion Road corridor and its neighbouring...


"Hook" & Initial Opportunity Statement
Above is a "hook" page that will sell my concept ideas and act as an emotional representation of my project theme. This arises from the...


Insight Statements (Point of Views)
Using my themes identified in my last post - plus my three self directed guidelines of interaction, security and confidence for the...
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